Scentex was thrilled to be partnering with Dubai Convention and Visitor Bureau on a four city private event tour to take guests on a journey through the Middle East through scent. With cuisine, design, and fragrance, Dubai CVB leaned into the multi-sensory, fully immersing their meeting planner guests. Dubai CVB worked with local chefs in Montreal, Philadelphia, St. Louis, and Minneapolis to bring the flavors of the Middle East alive. Scentex curated a Middle Eastern, Arabian Nights-inspired fragrance family with notes of rose, saffron and oud for guests to create their own custom fragrance with our signature Interactive Station.

Each person smelled three curated top notes, middle notes, and base notes, and each gift was custom blended on-site by a Scentex Fragrance Technician. All of the gifts were co-branded, ensuring when participants were smelling their fragrances later, they recalled their generous hosts, including contact information for when they were ready to book an event or meeting in Dubai.

Perfume has been integral in hospitality, prayer, and daily life in this culture for centuries and is often used before entering mosques or hosting guests. By incorporating the Design Your Diffuser station into this series of events for Dubai Convention and Visitor Bureau, we transported guests to another place, bringing scents of the Middle East to a Western audience in a way that was both authentic and inviting. Learn more about Scentex’s Interactive Station by watching this video.