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In 2019, Smart Meetings held their Mid-Atlantic event inside the Paris Ballroom at the Hotel Monaco in Washington D.C. Roughly 150 planners and suppliers from the region attended the event and spent the day meeting “speed-dating style” at two-person tables set up throughout the space.
Knowing that attendees would be rapidly moving through the space throughout the day was one challenge Scentex had to take into consideration. The other was the venue itself.
The Hotel Monaco was built in 1847 and was the first United States Post Office. The architect fashioned the building off of Roman antiquity and favored vaulted ceilings with medallions, domed alcoves, and ornamental plaster. And while it’s a truly stunning venue, its age and the humid nature of the D.C. environment have left it smelling old and musty.
Scentex’s goal then was to overcome the old building’s mildew smell and provide attendees with a lively, dynamic, warm space to interact and gather.
The client chose an herbal, fresh, and clean fragrance composed of tulip, apple blossom, lily of the valley, and white musk. Then, the Scentex team got to work strategically installing the diffusers throughout the space, keeping in mind how attendees would move throughout and use the space.
This was the first event Smart Meetings hosted that incorporated fragrance into the meeting environment and the results were phenomenal. In fact, they were so pleased with the outcome they asked Scentex’s founder, Tiffany Rose Goodyear, to speak to their attendees about the fragrance and the importance of incorporating scent into their events.